Stop posting content.
Start building an audience that pays you.

Welcome to The Audience Asset. This is the thing that has completely transformed my business — not just once, but twice. Because before I had Kristina Social, I had a small wellness business, and I grew that business by growing that audience from 2,000 to 90,000 followers in nine months, and I 10x'd my revenue in that business. I then went on to use this audience asset in Kristina Social, and that is how I did over a million dollars in revenue in two years. Spoiler alert: skills will pay you a whole lot more than a hack ever will.

And so in The Audience Asset today, we're gonna talk about why building an audience is a skill. I'm gonna go through the three largest skills that you need to build an audience, and I'm gonna help you self-identify which skills it is that you may still need, so that you know exactly what it is you need to go work on next. And then I'm gonna talk about at the end how we make them compound, so that we get off of the content hamster wheel.

First, we're gonna talk about building an Instagram that pays you back in time and in income and in opportunity.

Now, you can have two people. Person 1 can be, like, scrolling and doing a post in bed at night, and then person 2 can be doing the exact same thing. And it looks on the surface like these people are just both posting on Instagram — but I would probably challenge you that not everyone posting on Instagram is doing the exact same thing. There are two completely different methods. There is posting content, and then there is building an audience — and the underlying activities to those things look very different.

And part of the problem is, we only ever hear about what makes up a good, quote-unquote, post, or how to make our post go viral. And there are things like: just post more, just be consistent, talk to camera, just be authentic. And those sound helpful, and some of them are partially true — but not a single one of those things is the underlying key to building an audience that pays you.

So the very first thing that we need to just get off the table here is: creating content is not the same thing as audience building. Neither is getting views. Neither is gaining followers. And neither is being consistent.

You can be so busy on Instagram and still not be building leverage. And this is really important, because when we just create a bunch of content and we don't build leverage, that's what keeps us stuck on the content hamster wheel, and feeling exhausted and burnt out, and like content is just another to-do list. Posting — it is an activity. Audience building is a skill. And the good news about a skill is: it can be diagnosed, it can be strengthened, it can be improved, it can be learned. We do not have to be 30, flirty, and thriving influencers in order to have a large audience on Instagram.

Most people, they are creating content because it gives their business visibility. But today, you're gonna say: I'm not in that camp anymore, and I'm an audience builder. And audience builders — they intentionally fill a room with the exact people that are most likely to buy from them.

Next time you go to post, instead of saying "what should I post," I want you to start with the question: "what is this content building?" Because, spoiler alert, if it is not building something that is going to pay you back in time or income or opportunity — we don't want it.

The goal — it is not more content. The goal is an audience as an asset. Why? Because assets, they pay you back, and they pay you back in more than one way. With an audience, I get my time back. I don't have to hop on one-on-one calls with everybody under the sun and have a million conversations — I can put up a story and make sales. I get income — I now have the leads to purchase what I sell. And I get opportunity. I got a $20,000 speaking gig from my content — a door that I didn't know was going to open, but I got it, because I was focused on the skills that create an audience.

Assets, they compound year over year. Your audience will pay you a little bit in year one, it'll pay you more in year two, and even more in year three. And that's when treating this like a skill, like an investment, becomes way different.

Look — if you are the person who's like "I wanna get rich quick," this is not the training for you, and I am not the coach for you. If you are somebody who is like "I want more of my time back, I want more income, and I want more opportunity, and I'm willing to put in the work to make that happen, because I know good things last" — then you are my person.

If I had to build a wall, I would not be putting up my kids' nuggets or Styrofoam to build the wall, just to get it up as quickly as possible. I would be the person going and getting bricks and putting them piece by piece, knowing that that wall was gonna last for so many years to come. And that is the exact approach I take to audience building.

One of my students is a perfect example of this. So when she came to me, she had been posting on Instagram for a long time, and she was stuck at around 1,000 followers. Nine weeks — she grows that to over 10,000 followers. Her name is Andrea, she's phenomenal. And a couple months later, she goes on, launches an aligned product to that audience, sells out her launch in just four days. Why did that work? Because she built an asset. Now, to build that asset, she used three skills, which I will get into in each one of the videos. But that's what it looks like when it's done well.

I identified a few questions to help you. This is a self-audit — I will have them at the end of each video. Now, most important piece: practice self-awareness. Be honest with yourself, and don't judge. I have people who have made multiple seven figures in their business who are at an earlier stage with some of these audit questions. And that's okay — once we identify where our gaps are, we can actually go fix them, and that's when we start to have true power within our business.

So, first question I want you to ask yourself: do I know what my content is actually building?

Second question: do I know why some posts attract buyers and others attract browsers? That right there is a problem in so many people's content. It is such a big problem that I created a training called The Right Kind of Viral — because truly, if you don't have the right person, nothing else that you do matters. But really ask yourself that question. Pause the video, look at your Instagram.

And the third one is: do I know which skill is keeping me from the result I want on Instagram right now?

If you answer "no, I don't," the next videos are going to help you immensely, and you will know exactly, by the time you are done with this training, what it is that you need to do to build a long-term asset in your business — which is an audience of buyers that will pay you in time, income, and opportunities for years to come. I will see you in the next training, where we will be talking about the very first skill that you need.

Welcome back to The Audience Asset. The very first skill that you need is attention. If you do not know how to grab the attention of the right person, nothing else you do on Instagram matters. You are wasting your time posting; you are wasting your time creating content. And so we're gonna talk about what this attention skill looks like when you have it, what it looks like when you don't have it, and what that can do and result in in your business. So: is your content getting ignored? Is it attracting the wrong people? Or is it working too hard to inconsistently compound? All of those things — answering all of those questions — are relevant to whether or not you have an attention leak, and that's exactly what we're going to diagnose here.

The reason that attention comes first is: if the right people don't stop, they cannot trust you. And if they can't trust you, you can't build buying belief with them. And if they don't build buying belief, they'll never move towards the offer. It all starts with attention. And attention — it's not just about views. It is about knowing what makes your specific buyer stop. I want you to think about someone on an airplane, and they're just like this, over and over and over again, and they have an iPad in one hand and a phone in the other — and you're like, I gotta stop this person. That right there is attention.

And part of the problem with it is we see someone else in our niche go viral and blow up with attention, and we're like, we'll just go do that — we're just gonna go copy Maggie. Well, Maggie's audience may be different than yours, even if it's in the same niche. And so even though it looks good, and like it will work on paper, it may actually never work for you. And that's where a lot of people get stuck in attention and in getting their content seen. So the key here is making people think: wait, this content is for me. And now, we don't want to stop everybody — we wanna stop the people that our business is actually built to help.

This is an area — attention — where small tweaks can also go a long way. So I had a student, Lindsay, and she came to me and she brought me this post, and it had gotten like 16,000 views. And she's like, Kristina, this is the best post I've ever had. She was so excited. And I used my attention skills — I said, hey, what if you made these tweaks? I think these few tweaks would grab more attention and stop more of the right people. And we were already dialed in on who the right person was. That reel got 442,000 views. She got thousands of followers from it. It was the beginning of her going from, I think, around 1,000 followers to over 30,000. And it was a small tweak.

So the really good news about attention: while it is the baseline skill — and with all of the things I'm gonna talk about today — sometimes small changes go a really long way in getting people's attention and getting them to stop. I get a lot: I have XYZ niche; I don't think my audience pays attention in the same way. And I say this with so much love: I have students in all different niches — fashion, sewing, woodworking, therapy, leadership, motherhood, ADHD, wellness, productivity — all getting millions of views. And the reason is: they are using techniques and psychology skills underneath the umbrella of attention in order to do that. So it works for every niche. It might work differently, but when you understand that it's a skill and not a hack, you also understand how to make attention work.

Generally speaking, if you have an attention leak, it is in one of three ways: your content's getting ignored, it's attracting the wrong people, or it works but it's just way too inconsistent to compound.

What does this sound like? If you're saying, I know this is good, but no one is seeing it. Or, the people who need this most aren't reacting. Or, once someone listens, they get it — but I can't get them to stop. Likely you have the problem with an attention leak that your content is being ignored. And this is hard, because I see so much content that is so good after the first three seconds. But if we can't get people to stop, we can't get you to change their life. We can't get them to buy from you.

Now maybe you're not saying any of those about your content. Maybe your content isn't getting ignored. But maybe you're saying, my content performs, but it's not leading to buyers. Or, people love this, but they never invest. Or, I'm growing, but I'm not sure it's with the right people. Your attention leak, if you're saying those things, is likely: your content is being shown to the wrong people. And the wrong attention — it can feel really good. The numbers are often bigger. But it actually makes your ideal buyer harder to reach later on.

Now maybe all of those are good. You're like, nope, Kristina, my content's being seen, and it's the right person, but I can't get it to, like, take off. And this is where you have a consistency problem. Now, it might not mean a consistency-of-posting problem. It means you don't consistently know what you have to do to make a post perform. So what you have been doing is using strategies or hacks that work temporarily, but you have not built the skill. And I find this so often — I get clients who come to me with tens of thousands of followers. They have great accounts, and something has changed in the algorithm and they can't replicate it. And it's 'cause they never built the skills underneath it. And so if every post feels like a lightning strike, you don't have a skill set yet — you've isolated content wins. And by the way, we can build off of those as we build your skill. But just know: it may mean you have to take a step back, get a little bit of a foundation, so that you can move forward.

And by the way — that's good news. The worst-case scenario would be that you've done everything under the sun and nothing works. It's good to find a gap that you can then go fill. And I'm gonna help you identify all the gaps you could potentially have today, and then what skills you should focus on in order to fill those.

One of my students, Jenny, came to me stuck — I think around 1,000, or a little bit under, for a very long time. Now, when she had a tiny account — like, under 10,000 people on that account — she had 31 reels over 100,000 views. That's not a one-time outlier. That is someone who built a skill. And without the skill, a viral post is just something that happens to you, and you can't do it again.

If you misread the leak that you have, and you keep solving the wrong problem with more content, you will be stuck on the content. If you're like, I don't have any of those problems — I just need to post more — I guarantee you, you are just feeding more content into a system that likely is broken. So please, really ask yourself — I have a self-audit coming up — where is it that there's opportunity for me? Because that's all that this is. It's not bad. It is opportunity that you can go leverage that is going to pay you back tenfold.

Another thing to remember: algorithms change. Human psychology does not — nearly as fast. So when you are developing this skill of attention, you are algorithm-proofing yourself. Because the skill of attention is very much about reading your audience. That is something I always work on with my students, with my clients, when we are developing these skills.

Now, the question I want you to be asking yourself as you're posting is not, did this get views? It's, did this attract the person my business is built to help? That is a really important question. I have a training, The Right Kind of Viral, and in that I dive into exactly the process to identify whether you are going the right kind of viral and attracting the right kind of people. But if you are not answering this question saying, hey, yes, it did attract that person — you need to pause. Because going viral to the wrong person is a very expensive mistake. I do not want you building an audience that claps for your content but never buys from your business. I fully believe that a large audience with the problem you solve is the greatest asset that you can have. Because guess what: you make more from a large audience than you do from a smaller one. And I don't care how many followers you have unless those followers are the right people that can pay you.

In light of that, I want you to do a quick self-audit. Number one: does my content create fast recognition for the right person? Number two: is it reaching buyers — or browsers, peers, and random attention? Number three: do I understand attention, so that when a post works or it doesn't work, I know why, and I can either repeat it or fix it?

In the next training, we're gonna talk about: if they're watching, saving, and following but not buying, what it is that we need to consider — what skills do we need to look at, what bricks do we need to lay. I will see you in the next training.

Welcome back to the audience asset. The next thing that we are going to talk about is what I like to refer to as the trust gap. And this is where we start to ask ourselves the question of, is our content building interest without building buying belief? So the very first brick, we have attention.

On top of that, we have trust. Attention is what gets them to stop. Trust, that's what starts moving them closer to us. Instead of asking, do they like me?

Do they respect me? I want you to reframe with your content and start asking yourself this one question. Is my content building the beliefs someone needs before they buy from me? So often in sales, I heard that people buy from people that they know, like, and trust.

And while the know and like is probably nice to have, I think the trust is usually the reason that people are buying. Think about it. I've probably bought things from people I didn't love because I thought they could help me with something that I desperately needed. And so when we are thinking about building trust, it is not just, oh, yeah, this person seems nice.

It is they have shown me that this is exactly what I need. And spoiler alert, that I only need it from them. Interest is what makes people consume. But buying belief is ultimately what is going to make people move.

The trust gap. That is why buying cycles exist. So right in every transaction, there is a person that comes into contact with you that starts here. And they start because you got their attention.

They got to go all the way to purchasing. In between that, we have things like problem recognition, buying belief, trusting in your way, offer readiness. And that's why when we talk about how long it takes a cold audience member to purchase, sales cycles are something like 90, 20, or even 180 days, depending on what it is that you sell. That's not bad.

It just means we need to constantly have people in our pipeline and we need to constantly be building trust with people. And one thing that is happening now that used to not be the case, people's buying cycles are definitely not linear. We are finding that people are kind of bouncing around. They're going from problem recognition and trusting your way.

And they might go back to needing your attention because they forget about you because you are not showing up in their feed consistently enough. And then they might come back to you and they have a buying belief. We don't know exactly where they're going to be, but we do know that we have this tool called content where we can constantly be filling this gap with our content so that when we launch, when we say, Hey, I have spots open. When we sell a new offer, we have people that are standing there ready in order to buy.

So it is not, why didn't they buy today? It is, is my content moving the right person closer? I want you to think about this too, as the asset we're building with trust. It kind of narrows as it moves up.

Everything I'm talking about is a pyramid, right? The right people stop, fewer build trust, fewer develop buying belief, fewer hit a buying window and the fewest amount buy. And this is why I always say a large audience with the problem you solve. It is not vanity.

It is one of the best business advantages that you have. I actually feel better having a large audience because I don't have to be perfect in building trust. I don't have to be perfect in sales. And I want to add one caveat.

You can build all the trust in the world with the wrong person and they still won't buy. This is literally why I created something called the right kind of viral because the thing you do not want to do is spend all of this time and realize, you know what? There's no way this person is ever going to buy. We've all had that experience, whether we've talked to someone in the DMs, whether we've been on a discovery call and we're like, there's just no way.

And that is why the content we use to bring these people in on the front end and how we grab their attention is so important. Really important. Everyone's trust gap is going to be filled differently. Your trust gap, it's not going to be filled by copying a trend.

It's not going to be filled by borrowing a strategy that worked for Linda over there. Even if Linda's niche is similar to yours, it's also not probably going to be filled by outsourcing blindly. This is where I find most social media managers and agencies. They start to underperform the founder when it comes to content.

They can get you views and they can grow an audience. But almost 100 % of my clients have worked with some sort of agency at some point, my one -on -one clients, and they come to me saying all of the same thing. I grew, I had engagement, but I just didn't feel like I was getting the ROI. Because the agencies do not have the same level of understanding of the product suite and the mission and the marketing, they just don't get the same type of results that founders do.

useful content, it can leave people stuck in the trust gap. If the content is not building the belief that leads to ultimately buying, it will never fill that gap for you. Trust compounds. So I launched a mastermind cohort and it sold out in 12 hours and it seemed so sudden.

I did not sell out that cohort on that day. The trust, it was built long before that, way before the offer ever went live. My student, Lindsay, she was with me and she grew from 800 followers to over 50 ,000 followers. She had something happen in our business where one of the revenue streams completely went away overnight and she had never sold a digital type product before.

And I told her that she was going to make one, she was going to sell it, and she was going to make 10 grand from it in 30 days. And you know what? Lindsay accomplished all of those things. And I knew she would.

Why? Because she had built the trust with her audience. Trust, it is what gives you flexibility and creates opportunities that you didn't even know you needed. Trust, the trust gap, it's a filter, not just a bridge.

So if you are somebody who has people come into your business like I do and they work with you, you know, it is so much more fun when they are the right fit. You can use the trust gap to have the right people self -select in and the wrong people self -select out. We're going to self audit this with three questions. The first, do I know what someone needs to believe before they buy from me?

If you don't, stop. Get a journal and write all of these out. Second, is my content creating those beliefs or just building interests? Oftentimes when I'm dealing with a higher level founder, they actually know what someone needs to believe before they buy from them.

But translating that into content, it's not something that comes natural to them. And that's okay. That's literally what I help them with. And lastly, is it helping the right people self -select in and move closer?

This will keep the fun level in your business very high. Now, once you've gotten their attention and you have built trust, things we want to remember that someone can want the result that we provide and still not want us. So the third brick that I'm going to lay that we're going to talk about is what makes you the obvious choice rather than one of many. I will see you in the next training.

Welcome back to the audience assets. Today we're going to talk about the money maker. And this is we're going to identify are you creating demand for what you do or demand for you because those are two very different things. If you want a look ahead to what the final thing is that you're going to put the cherry on top, chef's kiss, that is going to be your moat, I think in the age of AI, then this is exactly what you're going to want to listen to.

Once they trust you, they believe the result is possible, but we want them to believe that the result is only possible from you. This entire process, it stacks. And if you notice, it is a T M attention, trust, moneymaker. When they stack, this content becomes the ATM of your business.

It is literally what you can always draw from attention is what brings people into your world. Trust makes buying feel safer. Demand is what makes buying feel desirable. Now there are two kinds of demand.

There's demand for the outcome and demand for the outcome your way. Most content stops with demand for the actual outcome. It does not go one step further, which is demand for your way to the outcome. And that is our money maker skill.

Demand for the problem without for your way of solving it. All that that is doing is warming up your buyer for someone else. How many of you have been talking to someone only to realize they purchased the exact same services from someone else? It stings.

And now that'll happen. But if it starts to feel like that happens time and time again, despite you knowing that you are exceptional at what you do and that there is no one else like you, you need to work on creating demand only for you. This is really the thing that gives so much ROI for the highest level founders. And I will tell you, they will work on this small skill for a very long time because it produces so much ROI.

I'm not telling you that building this skill is easy. I am telling you that once you build it, you get to build a lot of the ease in your business and it becomes so much more fun. So how do you know if you have a demand lake? Often it sounds like this.

It's not the right time. I don't have time for this right now. It's too expensive. By the way, you are never too expensive.

You are worth exactly what you want to charge. Or tell me what you'd actually do for me when someone's making you justify your services. If people are there, you have not created demand for you and they're just shopping you as a commodity. And that's okay, but I'm not here to be a commodity.

I am here to be the only option because I will tell you, there is no one else like me who does exactly what I do. Demand, it is not created in a vacuum. It has to map to your offers. If the demand creation content is not mapped to your offers, you will create a desire with nowhere to go.

And again, this is where I find a huge breakdown with social media managers and marketing agencies. And this is where I find that strategists and founders, they do this better. Now, this is also the thing that makes you founder -led, not founder -trapped. You can delegate production all day.

All day. Get someone to edit your videos. Get someone to help you push posts. Get someone to schedule everything.

But when you outsource the perspective that makes people want you, you know what happens? It doesn't sound like you. It doesn't resonate. It's not authentic.

And in an age of AI, when everyone has all of this slop, do you know what we're going to make your biggest advantage? You. Your perspective. Originality, it is the moat in today.

AI, it's made content easy, but it's actually made original perspective more valuable. And we are going to leverage your original perspective in order to create demand. That is going to be the magic. And that is how people are going to be copying your content.

And it's not going to work for them because guess what? It is based on you and there is no one else just like you. And that in an age of AI should be the most exciting thing about what's coming. What does this look like when it's done right?

So when I am either on a call with somebody or I send out an email for enrollment, these are things people legitimately say to me all the time. They repeat my own marketing back to me. So they say things like, I'm not enrolling yet, but I'm not enrolling with anyone else. They tell me they're not enrolling with anyone else because nobody else will give me an audience of buyers the way that you do.

Or I'll be on a call and they'll say, you know what I need? I need an audience of buyers. I'm like, yeah, wonder where you got that from? They'll say things like, Christina, I just want my audience to be an asset so I can get off the content hamster wheel.

Yeah, of course. That's exactly what I help people with. That's organic content creating demand for the things that are mine. And I guarantee you, you have exceptional things that are yours.

We just have to pull them out and put them at the forefront and translate them into content. Were there a few steps there? Yeah. But the payoff?

So worth it. Now, the higher we go up the pyramid, the smaller the shifts, the bigger the money. So with attention, yes, that'll make you more and you have a large audience. With trust, even more.

With this creating demand only for you, this is the highest value skill. I, on a daily basis, am working with people on what makes them one of one and pulling that out and how we're translating that into content. And we're not just doing that. Then we're testing, looking at the data we're refining.

So know that this skill is a process, but building any business is work. And for me, I'd rather build something where I do the work once, where I am positioned like nobody else and where I am taking weeks vacations with my family and I am not on my phone on the weekend and everything is compounding behind me because I took an extra step to build it the right way. That is how you become founder led with content, not founder trapped. Instead of saying, is my content valuable?

Ask yourself, is my content creating demand only for me? Here's the audit we're going to do. Number one, do people repeat your language back to you? Do you even know exactly what your specific language that makes you unique is?

Does my content make people want my specific way of solving the problem? If my offer changed tomorrow, would I know how to create demand for the new thing? Once you know the skill of demand creation, you can use it in a million different places with a million different offers. But if you haven't built the skill and you've just copy and pasted what somebody did for you, you're always going to be on a hamster wheel.

And I don't want that for you. Once you have learned the skills of attention, trust, and money -making, and you have built that pyramid, we have to talk about the last thing, which is making sure that throughout that process, you built systems that made sure your Instagram is set up to pay you back rather than keep you clued to your phone. And that's the final brick that turns the ATM into an asset that pays you in time, in income, and an opportunity. I will see you in the next training.

Welcome back to the audience asset. You have made it. You have learned all of the skills that you're going to be working on because yes, this is a process. We are not here for overnight success.

We are here for doing the work that makes overnight success possible. And so today we're going to talk about what happens when you have all the skills, making sure your Instagram is set up to pay you back and not keep you glued to your phone. This honestly is the easiest part of my work. And oftentimes when someone comes to me, the first thing I'm able to do for them is to lighten their load so much from what they're doing.

Cause in reality, there's a lot of things that you can be doing in audience building, but there's a few that matter way more than anything else. I want you to remember your asset is not your follower count. Your asset is what has been built inside of the audience using the skills that we just talked about. So the asset, the right people paying attention that honestly is just where everything starts.

It is why I took the time to create a training called the right kind of viral. It is so important and so undervalued and so under taught. Second, the asset is the trust that you've built. The asset is the buying beliefs that you've created.

The asset is the posts or the angles that you can reuse, right? We're talking about making things easier. The asset is the language that people were paid back to you. The asset is the demand for your specific process.

The asset is the proof your content has generated. And the asset is also the offers they are already primed to want audience building. And this is why we are not just growing followers. We are building an audience of buyers through our skills.

The asset is also what gives you levers to pull. Now, once you have them, you have levers, right? So you don't have to invent from scratch. What are levers?

Posts that have already created attention, phrases your audience has connected with, proof that already built trust, beliefs that already moved buyers, objections that you've already answered, offers your audience's prime for. These are all levers and you can pull them at any time. And this is why I can sleep so well in my business at night. I have given myself so many different levers to pull.

I never feel like I am stuck. I am focused on, okay, what's the lever I have and what do I need to do with it? Now, I want to shift your viewpoint a little bit on repurposing. Repurposing is not reposting old content.

Repurposing is knowing what the content built and then what to do with it. So of course, we will take certain content, maybe a theme that built a lot of trust in a reel, and we might create a carousel with that content. But I want you to start thinking about taking your content beyond that. Because a post that built trust, it becomes your sales page.

A story that created demand, it becomes an email. A phrase they repeat back, that becomes offer language. A post that got the right attention, that is they lead into a training. The asset isn't the post, the asset is what the post built.

And Instagram is amazing for getting to test all of this with your audience for free, which is honestly the biggest gift. This is how you stop being founder trapped and you start being founder led. Your thinking builds the asset, then your team offers and launches, they pull from it. If you're founder trapped, every single time you feel stuck inside a post in every edit, in every idea, in every launch forever.

Good founders are creating levers, leverage, and systems, bad founders, and this is what pays you back. Time, you're not explaining everything from scratch. Income, your audience is warmer before you sell. Opportunity, people know what to come to you for.

And flexibility, your audience moves with you as offers evolve. Where is your audience asset leaking? Attention, are the right people stopping? Trust, is your content building buying relief?

Moneymaker, is there demand, but not demand only for you? And you know if the right person knew about you and there was demand for you that your entire business would explode? Or have you done all that and you just need to build some assets so it can compound and be something that you're always pulling from, making your life easier and giving you more enjoyment? Now the next step, it depends on the type of leak.

By the way, I want to be really clear. I will never be the person who tells you, you can't go figure out how to build all these skills on your own. You can. But sometimes people want someone to help them through this skill building process.

So there are three ways I help people build these skills. Number one is the right kind of viral. In that training, we talk about attracting the right kind of attention, not just more views. And it really helps you with the skill of getting content in front of the right people.

Now, maybe you're like, that's great, but I want the whole enchilada. I want to stack. I want all the skills you've talked about today. I want to pull them all together so that I can start compounding.

That is my program, 0 to 100k Buyers Academy. I open it live two to three times a year. It is nine weeks. The results are like no other program.

I am personally on every call. I am in it with my students. I cap enrollment because I believe so deeply in support. And that is where we put together that full skill.

And lastly, if you're like, no, no, no, I'm one of one. And I'm here to create demand only for me right now. And I'm ready to turn my expertise and positioning into demand just for me. That is one of one.

That is my highest level, closest touch to me. Mastermind. Yes, it is a mastermind in that there is a small group of women in it, but it is so much more than that. It is a container where I build a strategy for you and we spend an entire year implementing it so that you can have an Instagram that pays you back in time and income and an opportunity.

If you do not know where your skill is breaking down, you will keep solving every problem with more content. You will feel exhausted by content. You will feel stuck on the content hamster wheel. Once you identify the leak and stop feeding the machine and start building the asset, you get to get your life back as an entrepreneur and make more money.

And yes, I'm super transparent. That requires some work on the front end. But I don't know about you. Any work I have put in on the front end has been the best thing on the back end I have ever done.

I am a person who has terrible pregnancies. I worked so hard and was so sick for those babies. And they are the best thing that I have ever done. And parenthood is such a example of that, of some front end work for a back end that is fulfillment and joy and purpose like no else.

And that is what building your audience as an asset allows you to create. By one ask of you is please stop creating content for the sake of content. Start building an Instagram that pays you back in time, in income, and in opportunity. And if you don't know where to start, go back through these trainings.

Look at the self audit, pick one or two things that you're going to work on. I guarantee you they will pay you more than any tip, trick, or hack that you're going to see on Instagram this week. I'm Christina. I am cheering for you always.

Let's go build that asset that's going to pay us for many years to come. Thank you.