Grow an Instagram audience of
people who need what you sell.
A 60-day live implementation experience designed to help you:
- Attract the right people
- Create content that grows your audience and your business
- Know what’s working, what isn’t, and what to do next
- 14-day money-back guarantee
- Ongoing alumni support
- Lifetime curriculum access + future updates
- Founder-led
The goal was never to just post more.
It was never the 45 minutes staring at your phone:
Is any of this actually making me money?
It was never filming another trend or pointing at text on a screen because someone said that’s what works.
It was never the five-posts-a-week schedule you’re white-knuckling because “just press post” was the strategy — with no idea which posts, if any, bring you buyers.
And it was definitely never building an audience that DMs you “I LOVE your content” and saves every post — until you post an offer.
- You wait.
- You check.
- You check again.
Crickets.
The goal was always an audience of the right people.
People who see one piece of content and binge everything you’ve ever posted.
People who watch you, trust you, and want what you do long before you ever ask them to buy.
Buyers who don’t want what you sell from just anyone — they want it from you.
So when you make an offer, you’re not convincing a room of strangers.
You’re selling to an audience you built intentionally, post by post — while everyone else played the views-and-vanity game.
And once that audience exists, the next offer has people to sell to.
The next launch doesn’t start from zero.
The next idea already has people paying attention.
There are very few things you can build in your business that keep paying you like an audience of buyers.
This is how you build it.I thought the problem was me.
After taking pretty much every Instagram growth course I could find and still being stuck around 2,000 followers, I came to a very logical conclusion:
No one likes me.
So I did what any perfectly rational business owner would do.
I opened Amazon and searched for books on how to be more likable.
Not marketing books.
Actual books about how to make people like you.
The kind I was mildly horrified for my husband to see arrive and quietly tucked under everything else on my nightstand because... who wants to announce that maybe nobody likes me is your current business strategy?
I read them.
I tried to be more likable.
And I still opened Instagram thinking:
“What the heck am I missing?”
Because the problem was never my personality.
I had never actually learned how to build an audience.
Which felt almost ridiculous after everything I’d already bought trying to learn exactly that.
But there’s a difference between learning what to post and learning how to build.
You’re not just building an audience. You’re becoming someone who knows how to build one.
The audience can pay you for years.
The skill is yours for life.
And once you know how to do this intentionally, it changes what you’re capable of.
So why, after all the posting, courses, templates, hooks, and “what’s working now,” do you still not feel like you know how to do this?
592 followers in 2020. 1,921 two years and every growth course later.
Growing on Instagram and building an audience of buyers are two completely different things.
In 2020, I walked away from my career in Big Law and cut our household income in half overnight. A few years later, my daughter Chloe was born with a heart condition.
And I had one problem: a business I knew could genuinely help people — and not enough of the right people to buy from it.
So I threw out everything the growth courses had taught me and went back to what I actually knew: business, marketing, psychology, and data.
Growth followed. So did revenue. Then I started over from zero and did it again.
And that’s when it hit me: I never needed to become better at Instagram. I needed Instagram to become better at building my business.
I never wanted to be an influencer.
I wanted to put my phone down, pick my kids up from school, sit through dinner without checking Instagram — and know the right people were still finding my work.
That’s a completely different objective.
Most Instagram growth advice is trying to get one thing to happen:
Make the numbers go up.
- More reach.
- More followers.
- More engagement.
But 100,000 followers can still make $0.
Over $1 million in cash collected — with Instagram as my primary lead source.
* This is one of our payment processors. Results like this are exceptional and not guaranteed — but for transparency, I wanted you to see it.
What most advice optimizes for
- Hooks
- Trends
- Post more
- Go viral
- Engagement
- Reach
What the business actually needs
- The right buyer
- A message she recognizes
- Content she trusts
- Data you can interpret
- Demand connected to the business
- Growth that makes sense for what you sell
Building an audience of buyers asks a bigger question:
Does the growth actually make sense for the business behind it?
All of it has to point in the same direction.
And because no two businesses are building the exact same thing, there is no copy-and-paste Instagram strategy that works for everyone.
That’s the piece I was missing.
And it’s the piece nobody teaches as one complete skill.
You can know a lot about Instagram and still have no idea how to build the audience your business actually needs.
Here’s what happened when I stopped trying to grow on Instagram and started building an audience of buyers.
followers on Instagram
Instagram as my
primary lead source
Different women. Different businesses. Different starting points. Same skill.
Kristina was exactly who I was looking for. I wanted to attract a new audience that I could sell my AI knowledge to, and I’d spent six or seven months trying to build that myself. It took up so much time and nothing was working.
Kristina gave me the step-by-step playbook I needed. She’s incredibly sharp, her insights are priceless, and on the live calls you can see her brain whizzing a million times an hour. This isn’t a cut-and-paste playbook — she’s genuinely talented at marketing and messaging and what works on Instagram.
Since going through her course I went viral with one Reel — over 6.5 million views. That gave me the confidence that going viral actually works, my follower count jumped, and it’s given me so much energy heading into the next stage of what I’m doing as an AI educator and consultant.”
Georgie · AI educator & consultant
Lindsey had tried to grow on Instagram more than once. Nothing stuck. So she started over at zero inside the Academy — and hit 10,000 followers in 52 days.
She kept going.
Easy? No.
But learnable, repeatable, and teachable? Absolutely.
I’ve watched it happen too many times to believe otherwise.
This is where you learn the skill.
Approximately 10 minutes of focused learning a day.
You do not need more information about Instagram.
Especially now, when AI can give you:
- 100 hooks
- 30 content ideas
- a posting plan before you finish your coffee
You need to know what to do with it — what will work for you.
- What matters for your business.
- What to say.
- What to ignore.
- What to change when something isn’t working.
Three stages. Attention. Trust. Monetization.
I know how to get the right people to notice.
You do not need everyone on Instagram.
You need the people who have the problem you solve, recognize themselves in what you say, and have a reason to keep paying attention.
I know how to become the person they think of first.
You do not need to personally know thousands of people to become someone thousands of people trust.
Your content can do that work long before you ever get on a sales call or make an offer.
I know how to build an audience that creates demand.
- People raise their hands.
- Join the waitlist.
- Ask how to work with you.
- Buy.
- Refer.
- Open doors you did not know existed.
You’re building the audience behind the business — so your next offer, your next launch, your next opportunity already has people paying attention.
And the goal is not to memorize my strategy.
It is to know how to build yours.
Doing more isn’t the same as getting better.
If it were, posting five times a day would solve this.
It doesn’t.
You can publish hundreds of posts and get really good at repeating the same thing that isn’t working.
And yes — there is a season of learning where you test.
- You try things.
- You collect data.
- You take more intentional reps because you’re figuring out what works.
But the goal isn’t to stay there forever.
The goal is to get good enough that you know which levers to pull.
- What deserves more of your attention.
- What you can stop doing.
- What needs adjusting.
- What already works well enough to leave alone.
That’s the difference between constantly doing Instagram and actually knowing how to use it.
It’s how I’ve been able to generate more than $1 million in sales with Instagram as my primary lead source while posting just 2–3 times a week.
Not because 2–3 posts is some magic posting schedule.
Because once you know how to build an audience, quantity stops being the only lever you know how to pull.
You can choose intentionality over quantity every single day of the week — and still build a wildly successful Instagram.
And your version of that shouldn’t look exactly like mine.
- Your buyer is different.
- Your business is different.
- Your strengths are different.
- Your data will tell you different things.
The skill is teachable. The strategy gets built around you.
That’s what these 60 days are for.
- To learn it.
- Practice it.
- Get feedback.
- Make the adjustment.
- And get better at knowing what your next move should be.
So when the 60 days are over, you don’t just know more about Instagram.
You know how to use it intentionally for the business — and the life — you’re actually building.
She brought this reel to a live content review — the same kind of call that’s included inside 100K. I looked at her data and suggested a few tweaks: cut the intro, pick up the pace, lead with a new hook. Same content. 27× the views. That’s what deciding from data looks like.
Lia brought a handful of the content types she’d been posting to a review. One stood out — it would grow her audience and position her as the expert. We zeroed in on the format that was working for her: POVs. She sent this the same week.
Everything you need to go from where you are to an audience of buyers.
A proven system. Real implementation. Ongoing support. And a founder who’s in it with you.
A clear, proven system so you always know what to do next.
The complete curriculum for learning how to build an audience of buyers — not random followers.
- Step-by-step, in the right order
- Tactical, easy to implement lessons
- Real examples and walkthroughs
- Focused on what actually moves the needle
One thing to understand. One action to take.
Approximately 10 minutes of focused learning a day.
View the full curriculum →a-Day Guide One thing to understand. One action to take.
- Day 1 Define who you’re building for
- Day 2 Name the problem you solve
- Day 3 Audit your profile in 5 lines
- Day 4 Find 3 accounts already winning
- Day 5 Write your first growth hook
| Week | Followers | Reach | Saves | Test |
|---|---|---|---|---|
| 1 | 3,777 | 12.4K | 88 | Hook A |
| 2 | 4,102 | 31.9K | 214 | Hook B |
| 3 | 4,486 | 57.2K | 406 | Format ↑ |
| 4 | 4,772 | 104K | 731 | Double down |
Learn it. Use it. Get feedback. Do it again.
The curriculum teaches you the skill. The live implementation helps you apply it correctly, faster — here’s how the eight sessions break down:
30 intentional posts. A lifetime of clarity.
A focused testing period to give you real data — not a consistency contest. One post a day for 30 days, designed to reveal:
- What attracts the right people
- What earns attention and follows
- What builds trust
- What creates meaningful engagement
- Which topics and formats work best for you
- What deserves another test
- What you can stop spending time on
You do not finish with 30 posts. You finish knowing how to make better decisions about your content, your audience, and your business.
You’re not doing this alone.
A private client portal, weekly Q&A, and a community of women who get it — with support that doesn’t end when the 60 days do.
- Private client portal to ask questions
- Connect with other women in the cohort
- Kristina reviews questions every week
- Some answered directly in the portal
- Others worked through in the next live session
- Lifetime access to the full curriculum
- Future curriculum updates as Instagram evolves
- Approximately 12 live alumni Q&A calls per year (no additional cost)
You don’t need to attend every alumni call. They’re there for when you need them — when Instagram changes, when your audience grows, when your business evolves, or when you come back to the material six months later with a question you could not have had the first time through it.
Offer-to-Content Fit Review
Kristina will personally review whether your offer, buyer, promise, and content are aligned. You’ll identify whether:
- Your content is attracting the people you actually want to serve
- Your message connects to what you sell
- Your audience can support the direction of your business
- You’re building an asset or simply collecting attention
Because you can grow an audience and still build the wrong one.
Build the audience your business actually needs — and keep the skill as your business evolves.
Grow an Instagram That Pays →
Same skill.
Different paths.
service providers,
product-based businesses
and more…
industries
Coaches, creatives, service providers, editors, educators and more.
starting points
From zero followers to already having an audience.
goals
Email list, waitlist, 1:1 clients, digital offers, product sales and beyond.
underlying skill
How to build the right audience of buyers for the business behind your content.
The results don’t all look the same. They shouldn’t.
Sam had an audience. It had just stopped growing.
Sam is a pharmacist and mom of two. She had already built an audience — but she had been stuck in the 20,000s for years. She had taken Instagram trainings. She had tried the things she was told were supposed to work.
Nothing was moving.
Four weeks into the Academy, she had the biggest Reel of her life: 6.2 million views. By the end of nine weeks, she had added approximately 40,000 followers. She kept using what she learned, eventually crossed 100,000 followers, and 5X’d her course enrollments.
She did not suddenly get more hours in the day.
She finally knew what to change.
“The Growth Framework changed everything and got me unstuck immediately.”
